Why Most Brands Blend In (and How to Stand Out)

What Still Works in SEO in 2024

SEO in 2024 is all about delivering real value to users. Google's updates now prioritize high-quality, helpful content over keyword tricks. To rank well, your content should answer user intent clearly, offer original insights, and be easy to read with lists, visuals, or clear formatting. Google also continues to emphasize E-E-A-T—Experience, Expertise, Authoritativeness, and Trust.

Showcasing real-world knowledge, earning trusted backlinks, and being transparent with authorship can all boost your visibility. Technical SEO still plays a big role too. Fast-loading, mobile-friendly websites with secure HTTPS connections are the standard.

As AI becomes more integrated into search (like Google's Search Generative Experience), using natural language, optimizing for featured snippets, and structuring content with clear headings and FAQs is key.

‍

‍

What Doesn’t Work Anymore

Old-school SEO tricks don’t cut it anymore. Keyword stuffing, buying backlinks, and creating low-value or purely AI-generated content can hurt your rankings. Google's algorithms now favor useful, human-edited content that actually helps people.

Voice search is also growing fast, so optimizing for conversational keywords and questions is now essential. Lastly, having exact match domains doesn’t guarantee higher rankings anymore—what matters is your content quality, brand trust, and user experience.